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TOYS"R"US

instagram content

Toys"R"Us established their own brand of toy cars called Speed City and our team is tasked with brainstorming and creating content for their Instagram account. Each month we ideate and create anywhere between 6 - 9 pieces of content ranging from static posts to carousels to GIFs and even animations that communicate different topics the client aims to highlight. The goal of the posts is to encourage parent-child 

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As children were getting ready to head back to school, Speed City wanted to make back-to-school something children can look forward to. The concept of this post was to encourage parents to ask their children to choose their favourite Speed City vehicle they would like to arrive to school in.

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