S-26 is a Hong Kong milk formula brand under a bigger brand called Wyeth. We were tasked with the objective to increase consumer engagement and help them gain a positive word-of-mouth reputation while also promoting their collaboration with Hong Kong artist Din Dong and educating the audience on the importance of baby brain development.

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Alongside the strategists, we created three stop-motion videos, each featuring a different challenge and targeting a different brain function for parent-child duos to complete.