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HKL IG Launch

instagram launch plan & production

In an increasingly social world, Hongkong Land realized the importance of establishing an online social media presence and reached out to collaborate on launching their official Instagram account. Working alongside the Associate Creative Director and some strategists, we delivered a launch plan consisting of idea platforms, multiple content series, art direction, copywriting, and more. The account went live in January 2024.

IG Mockup.png
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Platform Idea

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More upon presentation

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