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BYOB

branding & packaging

BYOB is a brand under Skin Need made to target more specific skin concerns like pigmentation and aging. With this brand concept in mind, the founder wanted to create a branding that draws inspiration from the periodic table. Because this was a completely new brand, I was able to not only brand and package the series but also got to contribute ideas on how we could further reinforce the image of a periodic table through things like a naming or categorizing system.

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The rebranding went live in November of 2018 and the branding elements have been applied to all new products developed since then.

The brand has also since made its way onto Sephora shelves in Hong Kong!

Check them out at: https://www.sephora.hk/brands/skin-need?q=skin%20n

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