Prior to 2024, Hongkong Land’s social presence existed solely on WeChat and LinkedIn. But as they recognised the importance of brand presence on Instagram, we were able to pitch in with our expertise on social content to provide them with an overarching platform that sets the tone for their Instagram launch as well as ideas for interesting content series for the ongoing of the account.
LAUNCH IDEAS
Launch Video
Hongkong Land is proud to be at the heart of Central, shaping the city centre into a vibrant, dynamic, and inspiring destination for all.
Video Flow
Pacing Reference
Color & Tone Reference
Photo Direction
We will curate a cohesive and dynamic style of images that radiate vibrant energy, infusing our Instagram account with captivating visuals. We will showcase the diverse faces of our community, capturing their unique spirit and adding an inspirational touch to our feed.
CONTENT SERIES
IG Stories Q&A
Inside Hongkong Land
Using question stickers from Instagram, we can ask audiences things they are curious about at Hongkong Land. We will then repost their question along with our answers to their question on IG stories.
By unveiling the design intricacies and the innovation or stories behind it, we can profoundly impact people, igniting their imagination to explore new possibilities.
IG Post
Future Inspiration
At Hongkong Land, we are always looking towards the future and exploring new ways to inspire and innovate.
These illustrations offer a glimpse into what our spaces could look like in the future, from vibrant bar areas to bustling social hubs and everything in between.
The "Future Inspiration" section is not just about showcasing pretty pictures - it's about inspiring change and driving progress. We believe that by sharing these illustrations, we can help shape the conversation around urban development and create a better future for all.
IG Post
Words of Inspiration
At Hongkong Land, we believe that words have the power to inspire and motivate us towards achieving our goals. That's why we have created a special section called "Words of Inspiration" where we share quotes from people who values align with Hongkong Land.
Through our "Words of Inspiration" section, we hope to inspire and encourage our employees, partners, and stakeholders to embrace these values and work towards a brighter future for all.
Social Video
Answer in a heartbeat
In this section, you'll find a collection of interviews with individuals from various backgrounds, each sharing their unique perspective on Hongkong Land. We ask thought-provoking questions like, "What does Hongkong Land inspire you to be?" to gain insights into how Hongkong Land has influenced their aspirations, dreams, and personal growth.
"Answer in the Heartbeat" is a platform for connections and meaningful conversations. By giving voice to the people who value Hongkong Land, we hope to create a sense of community and showcase the diverse ways our company touches lives.
IG Reels
The Untold Stories
Through a before and after storytelling method, this content series shows the difference between people’s initial perception of Hongkong Land versus reality.
Hongkong Land on the Surface:
A collection of properties featuring high-end luxury shops and home to the offices of many big companies.
Diving Deeper:
It is also a space for community, art and culture, and entertainment. We can potentially highlight the many restaurants and bars as well as art happenings around the area.
OUTCOME
